Branding
UI/UX
Art Direction
Packaging
EDM
Digital Ads

Macros is a ready-made gym meal delivery service. When I joined the company in January 2019, Macros was almost ready to launch, but the key stakeholders weren't 100% happy with the brand identity of the new business. Over the next several months, I had the role of lead designer on the Macros rebrand project, delivering a new visual identity and packaging concepts for the brand. In early 2020, we launched the new website, where I refined existing issues with user experience, particularly in the menu flow, meal selection and checkout process.