Branding
UI/UX
Art Direction
Packaging
EDM
Digital Ads

Soulara aims to make plant-based living accessible to people from all walks of life, offering home-delivered meals with a conscience, using ethical and sustainable produce. Good for the planet, and good for us. When I came on board, Soulara’s appeal was more overtly feminine and cluttered. I wanted our brand refresh, starting in 2019, to reflect the philosophy that plant-based living is for everyone. We refined the branding with a cleaner typographic treatment, logo, and colour palette, as well as a new, minimalistic feel for the art direction.